UX Designer + Content Designer
Code for Chicago
2021 – 2022
- Produces lo/hi-fidelity wireframes & interactive prototypes in Figma
- Designs information hierarchies & content templates to increase user comprehension
- Communicates design decisions to clients & engineering teams via meetings & documentation
- Ensures designs are consistent with design system and updates components for efficiency
UX Designer (HCI Grad Student)
DePaul University
2019 – 2022
- Conducts user interviews & workshops to gather requirements & use cases
- Rapidly iterates and refines product features based on usability field tests
- Scripts cross-platform interactive experiences in Unity, Unreal, and other game engines
- Reviews colleagues’ work using design heuristics & accessibility standards
Director, Digital Content
Cheetah Digital
2018 – 2019
- Collaborated with international teams to publish campaigns in multiple languages
- Edited B2B blog, oversaw writers, and aligned article topics to business goals & audience needs
- Launched project management system to streamline operations in 30-person department
Owner + Content Director
BRICK 101
2010 – 2018
- Produced 600 videos, 500 million views, 950,000 subscribers, and $1 million in ad revenue
- Created pitches, scripts, storyboards, and animatics for client feedback & approval
- Authored The LEGO Animation Book, which has sold 50,000 copies across 4 languages
Director, Digital Content
Leadership for Educational Equity
2015 – 2016
- Translated business strategy into a prioritized content roadmap with measurable KPIs
- Led cross-functional teams to optimize digital marketing tech stack (Salesforce, Pardot, Drupal)
- Hired, trained, and supervised staff who created digital content (web, social, email)
Manager, Digital Content
Chicago Humanities Festival
2013 – 2015
- Managed a multi-year user-centered tech integration project (web, ecommerce, POS, CRM)
- Balanced user needs, stakeholder requirements, and technical limitations to inform design
- Overhauled information architecture & UX microcopy to improve multichannel conversions
- Redesigned email templates and increased average open rate from 18% to 23%
Manager, Social Media
University of Chicago
2012 – 2013
- Led UChicago’s efforts in social media, created the university’s first strategic plan for social media
- Advised campus leaders on best practices & new trends through presentations and white papers
Producer, Multimedia
University of Chicago
2007 — 2012
- Managed multiple client-facing projects simultaneously with budgets from $200 to $20,000
- Translated technical requirements into simple language to help clients make informed decisions